Brand consistency is making sure that your brand values, image, and messaging is consistent across all channels. Basically, tracking stats is one of the most important functions a webmaster has. How are visitors/ potential customers supposed to know what actions you want them to take if you don’t give them CTAs that help them better find what their looking for, or how to find more information? It is just so hard to believe that such poorly conceived websites can still exist when we depend so heavily upon the internet. As you can see, statisticians and statistical methods play an important role in scientific studies to seek knowledge and to improve our lives. This statistic displays the leading features of online commerce websites ranked by importance according to the consumers in the United Kingdom (UK) as of July 2015, by gender. It’s also useful for tracking the efficacy of certain promotional activities. These stats will be able to provide your brand with the knowledge that it needs in order to optimize each one, and will enable these metrics to work together to accomplish your final goal. A person can barely function anymore without the internet and it is the most common way to distribute information to the masses. Like pretty much everything else relating to website, bounce rates are complex. In light of this, I cannot help but wonder how poor websites come into being. If you’re designing your website, you must make it mobile-friendly. Related Post: Redesigning Your Website? Web Hosting Statistics & Facts . The idea that a business owner could run a company and manage a useful website at the same time is absurd. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions. Moreover, I was observing a colleague while he surfed several University websites and saw the same phenomenon. This is the number of people that visited your site during a specific timeframe (e.g., yesterday, last week, last month). The latter has a greater impact on users rather than the first two since its changeable nature, at first place, attracts and wins users over. This means that your website has to not only create a great first impression by being easy to read, easy to navigate and appealing aesthetically, it also has to entice visitors to stay on your site by almost immediately answering their questions. How important is mobile website optimization? Importance of Website: With 93% of business decisions starting with a search engine search that means if you don't have a website, you are only selling to 7% of your market. The Importance of Web Analytics to Online Marketing. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. Collection of web hosting statistics and facts for 2020. The Jaw-Dropping 104 Web Design Statistics of 2021 You Should Not Ignore! Once you are aware of the metrics that are most important, you will be able to better utilize Google Analytics to track the progress of your website's own metrics. It takes 0.05 seconds for visitors/users to form an opinion about your website and determine whether they’re going to stay or leave. Reviewing your website statistics periodically can help you to monitor the performance of your website at any given time. A quality website is important for a business. Once you have invested time and effort in setting up an online presence, what do you do next? In fact, consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress,2019). However, if you haven’t gotten to that point yet, here’s some information on statistics in the business field. The Internet is in constant change so needless to say also the facts and stats may differ from each other from one year to another. (Content Marketing Institute) 45 percent of B2C marketers think that visual content is the most important type of content. 34.5% of all websites on the Internet are powered by the WordPress content management system. Most consumers are looking online for information that will help them make smarter purchasing decisions. These numbers should tell you everything you need to know about video content marketing. The design of your mobile website may be more important than the look of your desktop website. The more time, energy, and money you put into your website, and better understanding the types of visitors that are coming to your site, the harder your website will work for you to generate leads/ purchases. You’ll find things relating to your traffic figures, how people find your site, and your bounce rate. It’s 2020—so you’ve probably realized by now that your website has an effect on the perceived credibility and quality of your business. Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online.By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. – (Source: KoMarketing). “A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.” – Sweor. Perhaps, their most important function is that they remove language barriers, as they are easily understood by everyone in the world. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Unique visitors represents the count of individual people that visited your site regardless of the number of times they visited your site. Statistics can be used for making sales projections, financial analysis of capital expenditure projects, constructing profit projections for a new product, setting up production quantities, and making a sampling analysis to determine the quality of a product. – (Source: GO-Gulf web development). Many hosting companies provide a tracking program that can help you answer all of these questions. Important Small Business Website Statistics. The key to this is to utilize a concept called “progressive disclosure,” where people aren’t bombarded with content they don’t need right away, but they are still easily able to find it and other information by digging deeper into the website. In the following Internet Stats & Facts for 2020, we’ve rounded up all the important data related to: As more people gain access to mobile devices like smartphones and tablets, it becomes increasingly important to have a site that functions properly for these devices. Check out GoDaddy’s GoCentral website builder, which includes baked-in SEO and email marketing tools, SSL security and more. Small Business Website Statistics – The Cost Factor More than one quarter (28%) of small businesses spend less than $500 on a website According to GoDaddy research of more than 1,000 very small businesses, nearly half reported suffering a financial loss due to hacking, with one in eight saying the loss was greater than $5,000 (GoDaddy, 2018) Understanding where your website traffic is coming from is particularly important. The primary concern of any website owner is where the traffic is coming from. A staple of web analytics is the ability to generate reports that show how much of your web traffic comes from various sources — search engine hits versus banner ad clicks versus bookmarks, for example. What is bounce rate? Your website statistic report will generally break this number down into visitors (or visits) and unique visitors (or unique visits). “Simply put, not having an effective and engaging small business website is a major obstacle for your business growth and success. Why you ask? Crime statistics are important in determining whether these initiatives are working, or if changes are needed 6. Why? By David Semmelroth . As a Sr. Digital Marketing Specialist, Taylor focuses on the strategic development & implementation of SEO & PPC (Adwords, Facebook Ads, LinkedIn Ads) initiatives to…, 6465 Wayzata Blvd, Suite 800, Minneapolis, MN 55426(952) 767 6450 info@parqamarketing.com, Terms of Use Privacy Policy © 2020 Parqa Marketing. Your e-mail service provider can provide a number of metrics to help you track the success of your e-mail marketing campaigns. Brands capitalized on people’s heavy reliance on web-based solutions to offer their products online, hence, creating their business website. Without stats, web owners have no idea from where their uses come. “38% of people will stop engaging with a website if the content or layout is unattractive” If you’re a business major, you’re familiar with the role statistics plays in your field. For comparison, this figure was nearly half that (34%) only 5 years ago. Think of a website as the home base of operations for marketing in this day and age. Now, I know that statistics and website metrics are not the most glamorous subjects, but you should never underestimate their importance. With this in mind, consider these five reasons why having a strong website is important. Below…, – (Source: The Gomez report, Why Web Performance Matters), – (Source: Web Credibility Research from Stanford), – (Source: Eye-tracking study by Missouri University of S&T), – (Source: The Effect of Aesthetics on Web Credibility, Farah Alsudani & Matthew Casey), – (Source: The Real Business of Web Design, John Waters), Redesigning Your Website? It is a highly-frequented independent publication online that … Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online.By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. http://www.komarketingassociates.com/files/b2b-web-usability-report-2015.pdf Most often this trust is emphasized on the ‘about us’ page of the company’s website… See Parqa’s ‘About Us’ page. "Having worked with other web development agencies in the past, with dissatisfaction around clear communication, it was great to experience Dogulin Digital's professional, hands-on approach. “Users spend an average of 5.59 seconds looking at a website’s written content” Taylor is an experienced SEO professional with a technical background. The difference between obtaining a lead and losing a lead may be as simple as making small adjustments that change the way users perceive your website the first time they interact with it. As good website design has become more important, it has also become more complicated. DashBurst is part of the Small Business Trends Publisher Channel and is an open content network for creators, marketers, designers, bloggers, small businesses and brands and covers the latest in social media, marketing, technology and design. The data can show if crime is going up or down in the areas targeted. Statistics can be used for making sales projections, financial analysis of capital expenditure projects, constructing profit projections for a new product, setting up production quantities, and making a sampling analysis to determine the quality of a product. This statistic attempts to tell you how many people visit your website, and is the closest thing to what most people think the term "hits" means. This statistic attempts to tell you how many people visit your website, and is the closest thing to what most people think the term "hits" means. As you can see, statisticians and statistical methods play an important role in scientific studies to seek knowledge and to improve our lives. It keeps us informed about, what is happening in the world around us. Importance of Website Statistics By Ness Lindsay Services for Real Estate Pros with CreativNess (Formally Ness Lindsay) Email Short URL Share: October 08, 2008 03:03 AM. Keeping detailed notes and printing off your stats can allow you to see how trends develope over time, and help you plan for your website’s future growth and development. Statistics are the sets of mathematical equations that we used to analyze the things. Why You Need to Work with an SEO Firm ➢, “88% of online visitors/ consumers are less likely to return to a site after a bad experience.”  Your website is the pathway to your brick and mortar store. Why You Need to Work with an SEO Firm ➢, Mobile Friendly vs. Mobile web design statistics. (i.e. More businesses are discovering how much opportunity an online presence creates. The fact is, 90% of consumers read online reviews before visiting a business. 5. These are some web design statistics, which you can follow and make your website more advanced as per the running trend: 1. Another important thing to remember with this stat is that not only do you need a great quality custom web design – you also need good quality content. They put the focus only on making sales. Once you are aware of the metrics that are most important, you will be able to better utilize Google Analytics to track the progress of your website's own metrics. Want more stats? Infographics and Statistics in Website Design. in the main navigation menu), “70% of small business websites lack a Call to Action (CTA) on their homepage and across their website.” Slow websites lose orders to fast websites. 27 Eye-Opening Statistics About User Experience, Website First Impressions, and Website Design That You Should Be Taking Very Seriously. So your website’s content and layout has to entice your visitors enough to want to stay on the site and read/ learn more about your products and services. This statistic presents information on the services and features of online adult dating sites or apps that are important to users in the United States. Statistical knowledge helps you use the proper methods to collect the data, employ the correct analyses, and effectively present the results. Huizingh, 2000; Aladwani and Palvia, 2002). Content marketing generates three times as many leads as paid search. Customers appreciate it when a business has a consistent brand. – (Source: The Real Business of Web Design, John Waters), User Experience also plays a role in the effectiveness of your website: Learn More ➢, “47% of website visitors check out a company’s products/services page before looking at any other sections of the site.” Statistics show that 55% of people watch videos online every day, and social media videos generate up to 1200% more shares than texts and images combined. When it comes to making big (or small) business... 2. Even tracking the most basic of numbers relating to your website will give you an advantage over someone who doesn’t bother at all. Consequently, we are going to highlight why it is important to track your website’s statistics. – (Source: The Gomez report, Why Web Performance Matters). Crime statistics are just one important criminal justice tool. Statistics is a crucial process behind how we make discoveries in science, make decisions based on data, and make predictions. These video marketing statistics show the importance of video marketing for your business, both now and in the future. The Internet, as a medium of communication, has risen in importance at a breathtaking rate. Importance of Brand Consistency. Dr. Bing Zhang Department of Statistics (859) 257-6115 725 Rose Street Multidisciplinary Science Building 0082, Room 303 Lexington KY 40536-0082 Dogulin staff always check in to clarify requests and jobs where needed and complete them with a polite and efficient approach. – (Source: Eye-tracking study by Missouri University of S&T). 1. Below are 9 stats that prove the importance of having a website that’s easily maneuverable, well designed and laid out, has quality content, etc. 2. The world’s first website was published on August 6, 1991 by Tim Berners-Lee. Statistics involves making decisions, and in the business world, you often have to make a quick decision then and there.Using statistics, you can plan the production according to what the customer likes and wants, and you can check the quali… All of these stats build on one another, any snag a user/ visitor hits on your website – whether it’s related to design, loading time, content or navigation—can be detrimental to your chances of turning that visitor into a lead/ customer. A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately help your website achieve its defined objectives. Key takeaways: 40% of consumers will leave a page that takes longer than three seconds to load. Posted by Adam Hayes. Why statistics are important in our life? 39% of the people across the world will stop engaging with a website if images won’t load or take too long to load. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. This is why it’s so important to have a value proposition. It didn’t require much. Statistics are the sets of mathematical equations that we used to analyze the things. Tracking is the single most important thing you will do with your website. This results in a really bad website and leaves visitors unsure if the company is the best one to do business with. This is not a lot of time to soak in all the written content on your websites homepage. Some sites are just poorly laid out and it greatly affects how potential students view the entire school. Mobile devices have become the main way to communicate and access information. Inspiration • Websites Examples Nataly Birch • May 19, 2013 • 6 minutes READ A quality website is based on three fundamental postulates: design, development and content. Consider how much time and money people are spending on mobile devices these days. Did you know that you can use OptinMonster to create a video popup to boost engagement on your site? It’s almost 2019, and your website serves as a window into your company, thus it needs to exude trust and credibility. https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list, Site speed: case studies, tips and tools for improving your conversion rate, The Truth About B2B Web Design and Why You Should Invest in It, https://web.archive.org/web/20130209052518/http:/scholarsmine.mst.edu:80/thesis/Eyes_dont_lie_unde_09007dcc80993a1e.html In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. – (Source: The Effect of Aesthetics on Web Credibility, Farah Alsudani & Matthew Casey), “That same study found that 46% of consumers base their decisions on the credibility of a website from its visual appeal & aesthetics.” 5. – (Source: Adobe). Why Track Website Visitors. That is right, you are reducing the potential size of your business by 93%. Importance of ecommerce website performance. Important Statistic #1: Visitors Your website statistic report will generally break this number down into visitors (or visits) and unique visitors (or unique visits). It keeps us informed about, what is happening in the world … In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Consider how much time and money people are spending on mobile devices these days. Customers appreciate it when a business has a consistent brand. Content marketing statistics. To know more about creating a website for your brand, here are some finer points on the Importance of a business website A business website […] These are all very important things that can help you fix the areas that are falling behind. On the Internet, images are used for all kinds of reasons: to enhance websites, to illustrate stories, in ad displays, to present products or services, as stand-alone “a picture is worth a thousand words” meaning-rich tools, and sure, on social media. Using statistics provides real data about complex situations rather than making decisions based on unsubstantiated hunches. Can’t get enough statistics? In fact, according to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. ➢, “A study found that, first impressions are 94% design-related.” Ultimately, tracking website statistics helps them to make money. Why are Website Statistics so Important? See references Mobile Optimization: What’s the Difference? Related Post: Mobile Friendly vs. At Bop Design, we stress the importance of building a great website before starting intensive inbound marketing strategy. Key takeaways: 40% of consumers will leave a page that takes longer than three seconds to load. Important Statistic #1: Visitors. How important is mobile website optimization? Connect with us today to learn how we can help your firm. Make sure the time they spend on your website is an enjoyable one. Findings in both research streams have found website content elements to play an important role in supporting consumer decision making when Unhappy customers go looking for the same products or services somewhere else. If someone needs to find information, they are most likely turning to the internet to find it. In the 1990s, a bright business owner could figure out how to make a simple website that would keep customers happy. Granted, their website was not as important to me as the credentials of the school but it did make a difference in how I viewed the school. The site also features fresh infographics, presentations, videos, photos and more. Importance of Brand Consistency. 72 percent of people want mobile-friendly websites. What Type of Marketing Agency Should I Be Working With. Do you own a website? Statistics Experience in the Fall of 2020, Alumni Award for Graduate Excellence in Statistics. Otherwise you run the high risk of handing your potential customers over to your competitors with better designed websites. Could your business really afford to neglect the importance of web design and experience a 38% hit in sales? The field of statistics is the science of learning from data. Know Your Best Content and Focus on It. At Parqa Marketing, we specialize in increasing the online visibility, building brand credibility, and driving lead generation for staffing and recruiting firms. Being so involved in the internet and having grown up in the internet generation, I guess I took for granted that everyone, especially entrepreneurs, realized the impact that a website makes on a potential customer. CONTENT… CONTENT… CONTENT Content is still king, and quality beats quantity every-time. – (Source: Web Credibility Research from Stanford). Consumers check their devices an average of 150 times a day (BP Studios), so it’s important that your site looks good and functions smoothly on a mobile phone. “Judgements on a company’s credibility are 75% based on the company’s website design.” People search the internet for businesses, products, services, etc. Although it is very important for you to keep this in mind and to track both the keywords and the flow of traffic to your website, there are a number of reasons why this may be the case. For a mathematically talented person, the study of statistics offers a wide variety of professional opportunities which have an impact on the solution of important problems. The following statistics will help you fine-tune your SEO strategy, increase website traffic, and boost conversions. When I was looking at Universities at which to apply, their website did make an impact on me. Business managers use statistics as an aid to making decisions in the face of uncertainty. … Target Market. 6 Reasons Why Website Analytics Are Important for Your Business Growth 1. Jun 22, 2018 - The Importance of Website Traffic Statistics. But just how much does your website’s design, layout, and content really impact your visitors’ experience and their likelihood of purchasing your product/ service? https://www.sweor.com/firstimpressions This field is for validation purposes and should be left unchanged. Mobile Optimization: What’s the Difference? Your content has to provide real value to your visitors and should capture your visitor’s attention with images…, NOTE: There are dozens of different types of ad agencies; however, we’ve combined them into just a handful, so it’s easier to digest. “38% of people will stop engaging with a website if the content or layout is unattractive”  This buying behavior trend emphasizes the importance of a website for today’s businesses. Make sure the time they spend on your website is an enjoyable one. When you see website statistics for 2020, you’ll find that many stats focus on building a mobile-friendly website. Some sites are just poorly laid out and it greatly affects how potential students view the entire school. Your answer should be at minimum, once a week! Source(s): Rather than leave you with old or irrelevant data to reference and share, we regularly revisit and revise our list of Internet and hosting statistics.. Generally speaking, your website’s traffic figures are a good indication if your website is growing, stagnating, or declining. Today, we’re going to present 27 staggering statistics about … Moreover, I was observing a colleague while he surfed several University websites and saw the same phenomenon. Infographics and Statistics in Website Design. Learn specifically what you can do/ implement on your existing website to achieve this. And 88% of consumers trust online reviews as much as personal recommendations. For some, it is a matter of doing search engine optimization in order to rank for specific keywords on Google, Yahoo and Bing. That really shows the importance of website design. Websites are full of different statistics that you can view through analytics software. People spend 70% of their Internet time on mobile too. But Internet marketing is about much more than just e-mail. … Your website is a magnet for judgement—and this judgement isn’t limited to the website itself—it carries over into the way users perceive the company as a whole. Inspiration • Websites Examples Nataly Birch • May 19, 2013 • 6 minutes READ A quality website is based on three fundamental postulates: design, development and content. Good web analytics tools enable you to view these reports at a fine level of detail. Of course, traffic is fundamentally important for any successful website, and it’s incredibly easy to track using Google Analytics. Get to Know Your Visitors Well and Enhance User Experience. But very few people know just how colossal this effect actually is. There were several websites that I passed up because they either looked too childish, confusing, disorganized, or even spurious. When it comes to ecommerce speed, time really is money. This can help criminal justice professionals understand whether their initiatives are successful. Having an effective website and online marketing strategy is becoming essential for almost every small business. And they wonder why people don’t contact them through their website or why their website doesn’t generate leads. We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! First Impressions Count . Brand consistency is making sure that your brand values, image, and messaging is consistent across all channels. This is one of the search engine optimization statistics that emphasize the importance of mobile optimization. ➢, Your Website's User Experience: Why It's Important, The Importance of Local SEO and Why You Should be Investing There, Two Ways to Decrease Cost Per Acquisition in Google Ads, Rank Higher: The Biggest Factors on Your Website That Influence SEO. https://www.bcs.org/upload/pdf/ewic_hci09_paper66.pdf The below statistics demonstrate that a large percentage of small business owners may still not realise the importance of investing on online. In fact, many businesses struggle to turn underperforming websites into websites that actually boost credibility and client acquisition. Check out our blog on All the Responsive Web Design Statistics You Need. Website content refers to the features, functions, information and products offered on a website, excluding facets of web appearance or design (cf. Specifically, I like to focus initially on unique visitors. As I was surfing the web to try and find a gift for Father’s Day, I realized how very important the design of a website can be. If your web host does not provide free statistics pages for your website, you can access a free code from 34.5% of all websites on the Internet are powered by the WordPress content management system. Surely, someone must be advising both the corporate business owners and the Universities that websites matter in this highly technical world. For a mathematically talented person, the study of statistics offers a wide variety of professional opportunities which have an impact on the solution of important problems. While there are many marketing/ad agencies out there that…, There are many ways to improve the user experience (UX) of your website, some are easier than others to change/ implement and certain ones can have a greater impact. THE ANSWER: a lot more than you might expect. I can’t tell you how many times clients come to me asking to look at their website and give them feedback, and they have no dedicated contact form page, no phone number and/or email address prominently displayed and easily visible/ clickable on their website. Poor site performance reflects poorly on your company. Mobile device sale is expected to touch $31 billion by this year end. Most website providers offer statistics for client's websites. So, if person A visits your site once and person B visits your site five times, you will have two unique visitors and six total visits.T… https://books.google.com/books?id=8Ij4DAAAQBAJ, TAGS: Content Marketing, User Experience (UX), Web Design & Development, Website Tips. The other side of tracking is doing something about the results. If you are just starting a website or web-based business, it is important to find out about website statistics: what they are and how to use them to your advantage.In order to successfully build your web presence, you need to have a way of tracking unique users to your website, as well as the ability to track the click through rate for advertising campaigns. Specifically, I was observing a colleague while he surfed several University websites and the... Have become the main way to communicate and access information did make an impact on me business. 45 percent of B2C marketers think that visual content is the most important is... These five Reasons why having a strong website is an enjoyable one that! Help your firm design that you should be at minimum, once a week are to! It has also become more important than the look of your business Growth and success that! Not the most common way to distribute information to the masses Award for Graduate Excellence in statistics are.! 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