A horizontal navigation menu enables you to browse between the modules available on the AB Tasty platform. … There are 4 types of visualizations for interpreting the results: This module enables you to organize the way you track your campaigns and manage them as projects on a separate dashboard. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams. more information here. AB Tasty empowers teams to build optimization roadmaps that delight users and yield maximum results. Whether your KPI is a fast conversion, a subscription, or frequency of use, our platform is built to optimize every digital touchpoint from paid landing page to mobile checkout. Navigating the AB Tasty interface; Using the configuration bar; Using the dashboard; Options that apply to a variation; See the visual result of your tests on different screen sizes; Features and variation modifications index ; Presentation of the History menu; Presentation of the History menu Knowledge Base March 17, 2020 14:19; Updated; Follow. AB Tasty is one of the most innovative and fast-growing companies in the web industry (Pass French Tech). Product designer. Xange Private Equity and Omnes Capital also participated in the Series B round. HQ Location. Paris, France Tech & Product – Technical Support Engineer - Front-End Developer on the “client” side. Did you know that you could analyze your conversion rate with AB Tasty reporting? En savoir plus : www.abtasty.com. By default, traffic is divided equally. ; Slack Posted live to a #channel of your choice. Description. The customer experience optimization company. Employees. The system features filters and prioritization to quickly identify experiences that are being designed, in progress or finished. AB Tasty is rapidly expanding, yet maintaining a close-knit international team. AB Tasty provides marketing platform. AB Tasty is an A/B and multivariate testing software for boosting conversions on websites, responsive mobile sites, and applications which offers content personalization. On a large scale, trends can be identified, thus highlighting the most efficient variation. This module enables you to extract all the data related to your website using a query form. Product Designer, drummer and beer lover. This module enables you to create satisfaction surveys for your visitors: a form enables them to recommend the website by giving it a rating (between 0 and 10) and leaving a comment. The campaign history is stored in the th parameter. September … Primary Industry. ES. Spawned from an idea between two childhood friends, AB Tasty has grown from a conversion rate consulting agency in Paris to a global, all-in-one online conversion platform in little more than a decade. Once installed, the Debug mode will show you all the necessary steps to execute the tag and where the error(s) occur(s) if any and what should be done to resolve it. Addict to Product Design, Customer Experience, Tech stuff, fooding and good wines. SUB-INDUSTRY. November 24, 2020 . This cookie, named “AB Tasty”, contains the visitor ID and the campaign history. toggle on the "AB Tasty Debug (Tag V3)" rule . This syntax remains strictly the same. This type of test enables you to test combinations of changes simultaneously. Get a sneak peek behind the scenes of life at AB Tasty. They are based on the AB Tasty API library. Get Updates . Kamran Shaikh Senior Digital Marketing Manager Discovery . This chart enables you to track visitors’ clickstream data, i.e. Learn about AB Tasty’s world class engineering efforts, company culture, product developments and more. Best Cities for Jobs 2020 NEW! AB Tasty allows us to build advanced personalization scenarios. Once you are logged in, you will see the platform dashboard along with any previously created tests. We work hard but also like to party and have fun! Corporate news. Turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty Launches Integrations with the Leading Product Analytics Platforms: Amplitude, Heap and Mixpanel . Each page to be modified (known as a “sub-test”) is entered in the editor. This type of test enables you to test your default page using two different versions and a 50/50 traffic allocation ratio. Feel free to contact your CSM if you have further questions. And from Cannes ☀. AB Tasty. Tasty serves customers in France. Personalizations enable you to target a specific segment of visitors subjected to your variation. These informations are monitored bu Pingdom.com. Log In. The Company offers site optimization services. DATA COLLECTED BY AB TASTY When web users visit an AB Tasty Customer's website, AB Tasty collects statistical data relating to those visits. To benefit from it, please contact your sales manager. To access the other modules, simply hover over the section and click the desired module. This functionality is subject to licensing. Salaries, reviews and more - all posted by employees working at AB Tasty. The pages are categorized as a function of their URL format. | Today’s customer journey is complex. If you want to add a variation, you can do this directly in the editing interface. Post Valuation. AB Tasty is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Users assigned to campaign A only see pages linked to campaign A. Conversely, users assigned to campaign B only see campaign B throughout the entire purchase funnel. Unlike first-generation CRO software, AB Tasty offers proprietary algorithms that allow for automated and continuous revenue maximization. Email Messages delivered right into your inbox. See the visual result of your tests on different screen sizes, Features and variation modifications index, filters and organization tools of the test list. Such information relates, for example, to the navigator used, the number of pages visited, the number of visits, tracking the Visitor’s movements on a website, time spent on the website, on a particular page, filling or dumping the shopping cart, etc. The idea is to change several elements on a page and to identify which of the possible combinations has the biggest impact on the tracked indicators. AB Tasty est la solution leader d'A/B testing, personnalisation et ré-engagement en mode SaaS pour les marketers souhaitant adopter une démarche data-driven. FR. AB Tasty was born out of the idea that experimentation and personalization should be fast—and simple. import the “AB Tasty Debug (Tag V3)” rule . These versions are put to the test in a real-life environment: each visitor (having no knowledge of the test) is randomly assigned a variation when landing on the website. Total Raised. Always hungry for good food & drinks. 49% Increase in CTR by Adding Text in the Call-to-Action Button. This module simulates 40 visits using artificial intelligence and predicts the spots which the user’s eye will be drawn to when they first open a page. This type of test enables you to test changes on a series of pages, such as a purchase funnel. By default, traffic for the variation is set to 100%. The measured information can be related to a service subscription rate, the number of sales as well as the average purchase value. Learn more During subsequent visits, they remain assigned to the initial variation. AB Tasty is an all-inclusive tool for website and conversion rate optimization, personalization, user engagement, and A/B and MVT testing. The overview offers a summary of the number of campaigns and visitors linked to your account’s activity. Read more about The AB Tasty Tech & Product Blog. AB Tasty has some great social events so that everyone can get to know one another. The session recording module enables you to save your visitors’ actions on your website in video format. This article details the main elements of the AB Tasty CRO platform’s interface. Each project can be linked to one or more campaigns and contains the initial hypothesis, the tracked KPIs and the results. By default, predictive tests allocate traffic dynamically. At AB Tasty, we are encouraged We operate like a startup and have a ton of flexibility, but are actually a scaled global company, which is very refreshing. This article details the main elements of the AB Tasty CRO platform’s interface. News. It empowers testing different ideas easily and quickly to figure out what works best. Media. It allows validating ideas to achieve organizational goals more efficiently and effectively. GCP (Google Cloud Platform), AWS (Amazon Web Services), Dedicated Servers, CDN, Experienced technology passionate, expert in SaaS Product Management, Lean startup, Scrum & Digital marketing driven by analytics. By analyzing thousands of customer journeys, AB Tasty helps companies better understand user behavior, identify and correct points of friction on their websites, and create personalized web experiences—all in the service of increasing conversion rates. AB Tasty. 3.8K likes. This section features projects developed by the AB Tasty Innovation team, AB Tasty employees as well as our partners. The horizontal navigation menu includes the following 5 sections: Prototypes developed by the AB Tasty teams or their partners. Universal collect Do you know the power of Universal Collect? Conversely, “server-side” tests are coded in the pages of your website or web application and executed directly by the server of your website or application. Different events occur throughout the year like our annual company-wide seminar in Europe, elaborate holiday parties, and monthly … 37 AB Tasty reviews. When a Visitor consults the website of an AB Tasty Client, AB Tasty collects website usage statistics. To access these projects, please contact your CSM or your AB Tasty sales manager. Some customers choose to have this data stored in the local storage instead of a cookie. Get a demo. These changes are applied via the browser directly, i.e. AB Tasty is an AI-driven customer experience optimization platform designed for marketing teams, and product designers. The data collected is connection data relating, for example, to the web browser used, the number of pages viewed, the number of visits, the visitor's pathway through a site, the time spent on a site or a page, adds-to-basket or basket abandonment, etc. Learn about AB Tasty’s world class engineering efforts, company culture, product developments and more. SECTOR. Depending your selected goal, users are progressively directed towards the winning variation. You may also archive and/or restore these audiences. Once you are logged in, you will see the platform dashboard along with any previously … We are facing specific challenges and we share it with you. A free inside look at company reviews and salaries posted anonymously by employees. 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